When cash is tight, your skills, time, and network become invaluable currency – often referred to as "sweat equity." As a founder, you'll likely wear many hats, from sales and marketing to customer support. Embrace this! Your direct involvement in early stages shapes the company culture and customer relationships.
Leverage your professional network. Reach out to contacts for advice, introductions, and potential collaborations. Offer your expertise in exchange for services you need. Don't underestimate the power of building relationships and fostering goodwill. Sweat equity isn't just about saving money; it's about building a strong foundation through personal investment and strategic connections.