Marketing doesn't have to break the bank. For bootstrapped startups, creativity and resourcefulness are key. Content marketing – creating valuable blog posts, articles, and social media content – can attract organic traffic and build authority over time.
Embrace social media marketing. Engage with your target audience, build a community, and leverage free tools for scheduling and analysis. Network actively and seek out opportunities for public speaking or guest blogging.
Explore email marketing to nurture leads and build customer relationships. Word-of-mouth marketing, driven by excellent customer service, is also incredibly powerful and free. Focus on building genuine connections and providing value to your target audience.